Art Direction
Welcome to my Art Direction portfólio. Here, you will find a selection of my work—some focused on creative advertising and others on crafting.Explore my projects to learn more.
01
Creative Connections Route - Creative Advertising
The challenge presented by Bike Itaú, a shared bike company, was to develop a creative campaign to promote the expansion of its bike stations through partnerships with companies and creative agencies, thereby strengthening sustainable mobility. Our insight: propose an activation through design that encourages cycling while allowing creative companies to showcase their creativity.
I developed:
02
PINK is a rap song by the brazilian artist Jo.Zê and it's lyrics talk about the ilusion of leaving a bad relationship disguised as a good one.
I developed:
Pink Music Posters - Single Promotion
03
Lawrence's Hotel - Brand Experience and Creative Advertising
Lawrence's Hotel, located in Sintra, Portugal, is a historic English-style hotel that has inspired literary figures like Lord Byron and Eça de Queiroz. Despite its cultural and historical significance, the hotel faced challenges in attracting tourists beyond Sintra’s central area, competing with modern hotels, and increasing occupancy during the low season. A campaign was developed to bridge the rich stories of its past with the unique experiences of present-day guests, positioning the hotel as an inspiring destination for literature lovers, couples, and solo travelers.
I developed:
04
The Duolympic Games - Brand Experience and Creative Advertising
Duolingo launched a challenge: to grow its Gen Z and Millennial user base by creating a campaign tailored to a passionate fan community. Leveraging the excitement surrounding the Paris 2024 Olympic Games, we introduced a language competition tied to the event. This approach allowed us to capitalize on the Olympic buzz without needing to invest as an official sponsor.
I developed:
05
China Airlines - Creative advertising
China Southern Airlines is the biggest airline company in China. So, it isn't wrong to say that the company is responsible to connect the country with the whole world. Here, we connect China and Western countries by mixing occidental landscapes with chinese elements, showing that East and West are just a flight away.